Debating topics like:

Acquisition Customer Engagement Customer Onboarding Retention

select topic

I'm really excited to announce we have released an ebook on strategies & techniques that you can use to start preventing churn.

The guide covers topics such as:

how to identify the main reason for churn,
algorithms / tools for predicting churn and how to use them,
automations that you can implement to increase engagement and prevent churn.

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Data driven insights from behind the curtains of high growing companies.

How to define a highly engaged SaaS user

8 min read

A highly engaged user is someone who regularly receives value from your app. But exactly how engaged do you have to be to be considered a highly engaged user?

An analysis of the role of the pricing page in your conversion funnel

7 min read

How to make your pricing page generate more sign-ups? Justify your prices and encourage people to document themselves before checking the pricing page.

How to analyse customer paths?

7 min read

Find what is the exact path customers use to convert, and you can replicate it again and again, making sure more clients are taking the same path.

Is your churn problem actually an onboarding problem?

9 min read

Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what caused it in the first place. Onboarding is not the only factor influencing retention, but it is definitely a key one.

4 essential questions for optimizing retention

8 min read

Always strive for zero churn! Answer these 4 questions related to your users and you will get enough hints on how to optimize your retention strategy.

4 tried ideas on marketing automation enrichment

13 min read

I used to be a marketer and I am guilty of every classic trick in the book. When I stopped fooling myself and started using these 4 strategies for enriching marketing automations I noticed the change.

Dear developers, why do you still hate marketers?

8 min read

I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer, so I know the ins and outs of this job, the heartaches and the pain.

Here’s how we helped a customer optimize their live chat strategy

8 min read

How can you improve the live chat strategy of a company if the numbers show that the users who interacted with the live chat staff had a conversion rate twice as big as the ones who didn’t?

Why I prefer the Time Decay attribution model

10 min read

Using a different attribution model for each marketing campaign is like cheating. After a thorough consideration, my team and I have chosen to go with the Time Decay model and we are sticking by it. Why?

Are you sure fast sign-ups will generate more paying customers? Think again

4 min read

Fast sign-ups focus on quantity, while considered sign-ups focus on quality. But there is an in-between method that combines the best of the two worlds.

How to make the most of your CRM using customer behavior data

11 min read

Can you imagine the work of an FBI detective being based solely on witness testimonies? That would be the equivalent of having data in your CRM only from the discussions with the clients.

Here are 5 data types you can easily get in your CRM which will help you improve the efficiency of your sales and success teams and decrease their efforts.

Don’t repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

10 min read

Inadequate tracking and storing of user behavior data will lead to inaccurate and disappointing results, however well-intended you are. The road to hell is paved with good intentions, isn’t it?

So how do you track and store your data?

Learn how to avoid the mistakes others have already done before you.

Essential questions any SaaS business needs to answer before trying to optimize the onboarding process

9 min read

To optimize your onboarding process, you need to know what’s going wrong with it in the first place. I'm talking about your promise to the clients, the onboarding funnel, marketing channels, support and onboarding duration.

How to prevent the most vulnerable users from churning

5 min read

Preventing churn is much easier to achieve and much more cost-efficient than trying to bring back customers who have already churned.

Monitor your customers' engagement levels daily & target the users who decrease their engagement levels as soon as it happens..

Master Engagement Scoring & Churn Prediction for greater profitability

6 min read

Some believe that churn prediction and engagement scoring work only for large companies. In our experience, all companies, whatever the size, can benefit from these figures. Customer retention is closely linked to the engagement levels of your users, which, in turn, can be used to predict the churn risk. Learn how to interpret engagement levels and increase retention.