Data science is no magic. It’s 100% science.

We all love labels and superheroes, like rockstars and magicians and ninjas and so on, but none of those labels do any justice to data scientists. If anything, they increase the disconnect between data and business.

Lessons from one year of rewarding data-driven decisions

Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every question they had regarding their user behavior and product usage. I lead a small team that consisted of a web analyst, a mathematician and a data processing programmer.

How To Get Your Customer Lifetime Value (CLV) Right

Have you ever considered the impact on your business of a wrong calculation of Customer Lifetime Value? Find out how to get right one of the main key performance metrics of every SaaS.

How to Measure the True Impact of Transactional Emails

Transactional emails often have open rates of 40-50% and click rates at around 10-20%. It has proven time after time that it is not a channel to ignore. It can have a significant impact on your business on the long run

The Growth Hacker’s Guide To Better Onboarding

Statistically, 40-60 percent of customers will never return to an app that they sign up for, and if your trial-to-paid conversion rate is in the double digit range (without a credit card provided upfront), you’re doing better than most.

Signing up for an app in 2016 isn’t a sign of commitment any more. All too often, it’s actually the SaaS equivalent of the first date — uncomfortable, awkward and destined for failure.

Here are The Top 21 Resources to Learn About User Onboarding

The onboarding process is a journey your users have to go through from the moment they sign up, until they reach the "Aha!" or "Wow! moment". Unless you will be able to guide users to their desired outcome, there's a very slim chance any of them will return in the long-term.

Here are 21 resources that will help you gain a better understanding about user onboarding and everything that's involved into providing a great first-time experience for your customers:

Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy

If you were to re-launch the current version of the product today, how much would you ask your customers to pay?

Your product keeps evolving and you keep providing more and more value to your users, but are these improvements reflected by your price?

Case Study: Improving 123ContactForm’s Pricing Table Boosted Conversions by 21%

There are lots of articles out there that tell you what to do in order to increase your conversion rate, and they all make it look like it’s child's play. They’re really fun to read.

It all sounds amazing in theory. However, when it comes to implementing the same framework to run the experiment on your own business, you’ll find out pretty quick that it wasn’t as easy as you were led to believe.

Hack Your Growth With The Rule of 72. Part 4: Increasing Retention by 12%

Why is retention important for a SaaS company? Why should a product manager pay attention to this specific metric? You do need to get the users back into the app…

You can’t start charging a user until he has finished the onboarding process.

There’s usually a gap between the onboarding experience and the first payment, and that’s when user retention must be taken into account.

Hack Your Growth With The Rule of 72. Part 3: Increasing the Onboarding Rate by 12%

The first impression your product leaves upon the user is critical. If anything goes wrong during the user onboarding process, people won’t be able to receive the value of your product.

The users might decide that your product is not worth dealing with and the return for what you’ve invested up until this point will be minimum.