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Acquisition Customer Engagement Customer Onboarding Retention

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I was having a call with one of our customers and he wanted me right there and then to look into his data and tell him how to grow his SaaS business. Here’s what I told him: 'Take more people to the North Star Metric and their chances to stick with your app will increase significantly.'

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Data driven insights from behind the curtains of high growing companies.

Increase your revenue by 100% with a simple hack – The Rule of 72

If you are in the position to increase your company’s revenue by 100% you might want to have a look at The Rule of 72. It’s a simple hack used to split this massive task into manageable steps.

Why I love Zest so much

As a marketer I'm always on the run, but I still want to be up to date with what's going on in my field of expertise. With Zest I get the latest top marketing articles in my feed every day!

Which are the trends in analytics for 2019?

Growth frameworks and growth champions - these are the 2 main trends for 2019 which have recently come on the market and will further develop this year. To this - add the 'no bull shit' strategy and you'll be on the right track.

You don’t stop churn, you prevent it

I'm really excited to announce we have released an ebook on strategies & techniques that you can use to start preventing churn.

The guide covers topics such as:

how to identify the main reason for churn,
algorithms / tools for predicting churn and how to use them,
automations that you can implement to increase engagement and prevent churn.

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How to define a highly engaged SaaS user

8 min read

A highly engaged user is someone who regularly receives value from your app. But exactly how engaged do you have to be to be considered a highly engaged user?

An analysis of the role of the pricing page in your conversion funnel

7 min read

How to make your pricing page generate more sign-ups? Justify your prices and encourage people to document themselves before checking the pricing page.

How to analyse customer paths?

7 min read

Find what is the exact path customers use to convert, and you can replicate it again and again, making sure more clients are taking the same path.

Is your churn problem actually an onboarding problem?

9 min read

Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what caused it in the first place. Onboarding is not the only factor influencing retention, but it is definitely a key one.

4 essential questions for optimizing retention

8 min read

Always strive for zero churn! Answer these 4 questions related to your users and you will get enough hints on how to optimize your retention strategy.

4 tried ideas on marketing automation enrichment

13 min read

I used to be a marketer and I am guilty of every classic trick in the book. When I stopped fooling myself and started using these 4 strategies for enriching marketing automations I noticed the change.

Dear developers, why do you still hate marketers?

8 min read

I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer, so I know the ins and outs of this job, the heartaches and the pain.

Here’s how we helped a customer optimize their live chat strategy

8 min read

How can you improve the live chat strategy of a company if the numbers show that the users who interacted with the live chat staff had a conversion rate twice as big as the ones who didn’t?

Why I prefer the Time Decay attribution model

10 min read

Using a different attribution model for each marketing campaign is like cheating. After a thorough consideration, my team and I have chosen to go with the Time Decay model and we are sticking by it. Why?

Are you sure fast sign-ups will generate more paying customers? Think again

4 min read

Fast sign-ups focus on quantity, while considered sign-ups focus on quality. But there is an in-between method that combines the best of the two worlds.

How to make the most of your CRM using customer behavior data

11 min read

Can you imagine the work of an FBI detective being based solely on witness testimonies? That would be the equivalent of having data in your CRM only from the discussions with the clients.

Here are 5 data types you can easily get in your CRM which will help you improve the efficiency of your sales and success teams and decrease their efforts.