Are you sure fast sign-ups will generate more paying customers? Think again
Fast sign-ups focus on quantity, while considered sign-ups focus on quality. But there is an in-between method that combines the best of the two worlds.
How to make the most of your CRM using customer behavior data
Can you imagine the work of an FBI detective being based solely on witness testimonies? That would be the equivalent of having data in your CRM only from the discussions with the clients.
Here are 5 data types you can easily get in your CRM which will help you improve the efficiency of your sales and success teams and decrease their efforts.
Don’t repeat others’ data tracking and storing mistakes! Here’s how to avoid them.
Inadequate tracking and storing of user behavior data will lead to inaccurate and disappointing results, however well-intended you are. The road to hell is paved with good intentions, isn’t it?
So how do you track and store your data?
Learn how to avoid the mistakes others have already done before you.
Essential questions any SaaS business needs to answer before trying to optimize the onboarding process
To optimize your onboarding process, you need to know what’s going wrong with it in the first place. I'm talking about your promise to the clients, the onboarding funnel, marketing channels, support and onboarding duration.
How to prevent the most vulnerable users from churning
Preventing churn is much easier to achieve and much more cost-efficient than trying to bring back customers who have already churned.
Monitor your customers' engagement levels daily & target the users who decrease their engagement levels as soon as it happens..
Master Engagement Scoring & Churn Prediction for greater profitability
Some believe that churn prediction and engagement scoring work only for large companies. In our experience, all companies, whatever the size, can benefit from these figures.
Customer retention is closely linked to the engagement levels of your users, which, in turn, can be used to predict the churn risk.
Learn how to interpret engagement levels and increase retention.
Is it a good idea to reduce the Time to First Value at any cost?
Most companies I know assume that a faster time to first value leads to a higher on-boarding rate and customer retention.
But is this really so? Does this philosophy of ‘the sooner the better’ always work?
In our experience, this is not always the case, so we would like to challenge this opinion.
Is your business stagnating? Net Active Users might tell you why
Many companies are obsessed with active users. They check this metric daily and they judge the success of their efforts based on it.
But is it enough to use the active users metric in order to monitor the trend of your business growth?
Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth
Did you know that up to 60% of your new users interact with your app only once? These are all the users who create an account but never finish the on-boarding process.
In what follows we will show you how not focusing on on-boarded users can lead to misleading conclusions that can affect your business.
