Can you imagine the work of an FBI detective being based solely on witness testimonies? That would be the equivalent of having data in your CRM only from the discussions with the clients.
Here are 5 data types you can easily get in your CRM which will help you improve the efficiency of your sales and success teams and decrease their efforts.
Inadequate tracking and storing of user behavior data will lead to inaccurate and disappointing results, however well-intended you are. The road to hell is paved with good intentions, isn’t it?
So how do you track and store your data?
Learn how to avoid the mistakes others have already done before you.
Preventing churn is much easier to achieve and much more cost-efficient than trying to bring back customers who have already churned.
Monitor your customers' engagement levels daily & target the users who decrease their engagement levels as soon as it happens..
Most companies I know assume that a faster time to first value leads to a higher on-boarding rate and customer retention.
But is this really so? Does this philosophy of ‘the sooner the better’ always work?
In our experience, this is not always the case, so we would like to challenge this opinion.