Fast sign-ups focus on quantity, while considered sign-ups focus on quality. But there is an in-between method that combines the best of the two worlds.
Join the #DataDiary
Data driven insights from behind the curtains of high growing companies.
Successful Onboarding Ends With A Promise
6 min read
User onboarding is a very delicate process. Recognising where it begins is easy because the very first step is for a new user to signup, but where exactly does it end?
When can you consider a user to be onboarded?
Let’s start by considering what we actually mean by user onboarding.
Onboarding: is it a good idea to get to first value a.s.a.p.?
The urgency of getting people to first value a.s.a.p is just a myth. Our data shows that, in the long run, those who finish the onboarding process at their own pace have much higher conversion and retention rates than those who rush through the process.
Stop chasing revenue at any cost
Chase your company’s revenue at any cost, and your clients won’t stick around. Help your customers thrive, and your income will be automatically guaranteed.
How can you do that? Just take out the revenue as the main KPI from your dashboard for a while.
To test my theory, I asked 5 CEOs in the SaaS industry how they envisioned a dashboard that lacks the company revenue. I asked them to draw their ideal dashboard on a napkin. Curious what they look like?
North Star Metric
I was having a call with one of our customers and he wanted me right there and then to look into his data and tell him how to grow his SaaS business.
Here’s what I told him: 'Take more people to the North Star Metric and their chances to stick with your app will increase significantly.'
You don’t stop churn, you prevent it
I'm really excited to announce we have released an ebook on strategies & techniques that you can use to start preventing churn.
The guide covers topics such as:
- how to identify the main reason for churn,
- algorithms / tools for predicting churn and how to use them,
- automations that you can implement to increase engagement and prevent churn.
Read More »
Is your churn problem actually an onboarding problem?
9 min read
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what caused it in the first place. Onboarding is not the only factor influencing retention, but it is definitely a key one.
