That leaves half of the marketers stating they trust it "most of the time" t.
As a web analyst, I am often stuck in the middle trying to help along and moderate both sides.
Funny enough, it’s not my data skills that have the biggest impact on the success of a project but my people skills.
Have you ever wanted to try something new but couldn't spare the time or resources to make it happen?
Maybe you know that there are things it would be great for your company to try but you just can't persuade the decision makers that now is the time to invest in an activity that won't have an immediate impact on your bottom line.
It was 6am but I was wide awake, no need for an alarm or extra strong coffee, the adrenaline pumping through my veins was enough to jump start a 200lb Samson, so you can imagine what it was doing to a lightweight developer like me!
Today was the day. This was it.
Would it be a day of triumph or disaster? Was this the day that all our hard work paid off, or was it about to come crumbling down, drowning us in a sea of ones, zeros and the dreaded semi-colon?
I stepped into my office and turned on my computer. (Cue adventurous theme tune.) This was it ...