Did you hear the one about the online marketer who could code? Nope, nor us. It wasn’t until a recent article on the Kissmetrics blog about growth hackers that we even knew such a breed of technical marketers existed.
Have you ever wished for that elusive dream ticket? The big customer who can take your app or software and license it for use across multiple offices in international locations? Sure, you might talk about how your focus is on small and medium sized companies, but who wouldn’t love the cash injection that comes from custom pricing?
We won’t tell anyone but we know you have a secret … your application or website has errors - probably even more than you really want to admit. But fear not - your secret is safe with us.
Everyone hates errors and we’re not about to ask you to fall in love with them but you know what? However much you might not like them, you have to at least give them credit for being the most actionable metric out there. Why? Because the action is very clear: fix them!
Sure, these things are crucial for any business online but, by themselves, they’re little more than technical jargon and they certainly don’t mean much.
What if instead of getting lost in the abstract, we started thinking about this as a problem of who, what and when?
Who is doing what? And when are they doing it? Or put another way, it’s really all about time and context.
Launching a web app and waiting for the first user, and then customer, is a period marked by strong emotions. For some it is a matter of hours, for others a matter of days, weeks or even months. For some, that moment will never come.
All of us want to get as many users for our apps, but the (hopefully) short period when only a handful are trying the product can be a blessing too. In almost real time, those few users offer us perspectives on problems and opportunities, enabling us to react quickly.