Can you imagine the work of an FBI detective being based solely on witness testimonies? That would be the equivalent of having data in your CRM only from the discussions with the clients.
Here are 5 data types you can easily get in your CRM which will help you improve the efficiency of your sales and success teams and decrease their efforts.
Inadequate tracking and storing of user behavior data will lead to inaccurate and disappointing results, however well-intended you are. The road to hell is paved with good intentions, isn’t it?
So how do you track and store your data?
Learn how to avoid the mistakes others have already done before you.
There are lots of articles out there that tell you what to do in order to increase your conversion rate, and they all make it look like it’s child's play. They’re really fun to read.
It all sounds amazing in theory. However, when it comes to implementing the same framework to run the experiment on your own business, you’ll find out pretty quick that it wasn’t as easy as you were led to believe.
User acquisition is like an online battle with marketers using landing pages, ads, newsletters, advertorials, or just about any method they find available, to get the attention of an audience.
It’s all about luring visitors to signup or subscribe by making promises that will speak to what the audience needs.
Here at InnerTrends, we work hard to bring you concrete actionable experiments and, as our research unfolded, it became clear that SaaS pricing is a very sensitive topic.
Emails requesting data went unanswered. Companies asked to be included off the record. It became akin to searching for the Loch Ness Monster.
Not only is pricing a sensitive subject, experimenting with pricing is also controversial among marketers. Some will tell you it’s fair game while others say it’s anything but fair!