Find what is the exact path customers use to convert, and you can replicate it again and again, making sure more clients are taking the same path.
How to analyse customer paths?
7 min read
Category: Customer Onboarding
Essential questions any SaaS business needs to answer before trying to optimize the onboarding process
9 min read
To optimize your onboarding process, you need to know what’s going wrong with it in the first place. I'm talking about your promise to the clients, the onboarding funnel, marketing channels, support and onboarding duration.
13 Blank State Examples You Can Use to Improve User Experience During Onboarding
9 min read
When a new user finishes onboarding and first starts to use an app, they will often see “blank state” pages. That is, pages with no activity, history or data, because it’s their first interaction with the product.
If a new user finds the blank state page intimidating it will just increase the friction and it won't give them any reason to stick around.
Lessons from one year of rewarding data-driven decisions
11 min read
Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every question they had regarding their user behavior and product usage.
I lead a small team that consisted of a web analyst, a mathematician and a data processing programmer.
The Growth Hacker’s Guide To Better Onboarding
14 min read
Statistically, 40-60 percent of customers will never return to an app that they sign up for, and if your trial-to-paid conversion rate is in the double digit range (without a credit card provided upfront), you’re doing better than most.
Signing up for an app in 2016 isn’t a sign of commitment any more. All too often, it’s actually the SaaS equivalent of the first date — uncomfortable, awkward and destined for failure.
Here are The Top 21 Resources to Learn About User Onboarding
21 min read
The onboarding process is a journey your users have to go through from the moment they sign up, until they reach the "Aha!" or "Wow! moment". Unless you will be able to guide users to their desired outcome, there's a very slim chance any of them will return in the long-term.
Here are 21 resources that will help you gain a better understanding about user onboarding and everything that's involved into providing a great first-time experience for your customers:
Hack Your Growth With The Rule of 72. Part 3: Increasing the Onboarding Rate by 12%
14 min read
The first impression your product leaves upon the user is critical. If anything goes wrong during the user onboarding process, people won’t be able to receive the value of your product.
The users might decide that your product is not worth dealing with and the return for what you’ve invested up until this point will be minimum.
Product Manager vs. Marketer: Who’s In Charge of User Onboarding?
8 min read
For any SaaS company to grow, two things need to happen: The number of new users needs to increase and the churn rate of existing users needs to decrease.
These two metrics are usually the focus of two specific departments or teams: marketing and the product manager
So where does the onboarding process fit in?
User Onboarding: Where Does User Onboarding End?
6 min read
User onboarding is a very delicate process. Recognising where it begins is easy because the very first step is for a new user to signup, but where exactly does it end?
When can you consider a user to be onboarded?
Let’s start by considering what we actually mean by user onboarding.
B2B Customer Onboarding Process: Optimize Your User Onboarding Time
8 min read
For most B2B apps or software services, onboarding new users usually involves friction even for the best optimized processes.
Things like connecting a social media service or adding a snippet of code on a website, can be a time consuming process, especially for larger companies.
It goes without saying that, until your app starts providing the benefit that it promised on the sales page, you can’t charge for that service.
A Growth Hacker’s Guide to Onboarding Your First 100 Users
17 min read
With a new product on the market, getting people to invest their time in the onboarding process can be even more of a challenge.
They haven’t built a connection to your product yet and they don’t have peers raving about how brilliant it is.
They’ve read some copy, promising them that their life is going to be better after using your product, but they haven’t yet experienced that for themselves.
