Growth frameworks and growth champions - these are the 2 main trends for 2019 which have recently come on the market and will further develop this year. To this - add the 'no bull shit' strategy and you'll be on the right track.
Category: Customer Engagement
Master Engagement Scoring & Churn Prediction for greater profitability
6 min read
Some believe that churn prediction and engagement scoring work only for large companies. In our experience, all companies, whatever the size, can benefit from these figures.
Customer retention is closely linked to the engagement levels of your users, which, in turn, can be used to predict the churn risk.
Learn how to interpret engagement levels and increase retention.
Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth
10 min read
Did you know that up to 60% of your new users interact with your app only once? These are all the users who create an account but never finish the on-boarding process.
In what follows we will show you how not focusing on on-boarded users can lead to misleading conclusions that can affect your business.
Lessons from one year of rewarding data-driven decisions
11 min read
Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every question they had regarding their user behavior and product usage.
I lead a small team that consisted of a web analyst, a mathematician and a data processing programmer.
Hack Your Growth With The Rule of 72. Part 3: Increasing the Onboarding Rate by 12%
14 min read
The first impression your product leaves upon the user is critical. If anything goes wrong during the user onboarding process, people won’t be able to receive the value of your product.
The users might decide that your product is not worth dealing with and the return for what you’ve invested up until this point will be minimum.
Conversion Rate Optimization: Part 2 of the Growth Hacker’s Journey
19 min read
Congratulations, you've increased your traffic. But can you make the visitors stick around, and turn them into users? You still have to guide the visitors through the whole signup process and convert them into customers.
Otherwise, you won't be able to show them how amazing your product really is, and your revenue won't increase either.
Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests
9 min read
We recently had the opportunity to chat with Dennis van der Heijden, CEO of Convert, about research they did on their user base.
As a part of their research, they found that only 1 in 7 experiments conducted in-house has a winner while, for experiments run by a marketing agency, that figure increases to 1 in 3.