How many of your customers pay without experiencing your value proposition? They will be the first to churn.
Prevent that by adapting your strategy according to the onboarding stage your users are in.
Category: Customer Engagement
North Star Metric
I was having a call with one of our customers and he wanted me right there and then to look into his data and tell him how to grow his SaaS business.
Here’s what I told him: 'Take more people to the North Star Metric and their chances to stick with your app will increase significantly.'
Master Engagement Scoring & Churn Prediction for greater profitability
6 min read
Some believe that churn prediction and engagement scoring work only for large companies. In our experience, all companies, whatever the size, can benefit from these figures.
Customer retention is closely linked to the engagement levels of your users, which, in turn, can be used to predict the churn risk.
Learn how to interpret engagement levels and increase retention.
Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth
10 min read
Did you know that up to 60% of your new users interact with your app only once? These are all the users who create an account but never finish the on-boarding process.
In what follows we will show you how not focusing on on-boarded users can lead to misleading conclusions that can affect your business.
Lessons from one year of rewarding data-driven decisions
11 min read
Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every question they had regarding their user behavior and product usage.
I lead a small team that consisted of a web analyst, a mathematician and a data processing programmer.
