How many of your customers pay without experiencing your value proposition? They will be the first to churn. Prevent that by adapting your strategy according to the onboarding stage your users are in.
Some believe that churn prediction and engagement scoring work only for large companies. In our experience, all companies, whatever the size, can benefit from these figures. Customer retention is closely linked to the engagement levels of your users, which, in turn, can be used to predict the churn risk. Learn how to interpret engagement levels and increase retention.
Did you know that up to 60% of your new users interact with your app only once? These are all the users who create an account but never finish the on-boarding process. In what follows we will show you how not focusing on on-boarded users can lead to misleading conclusions that can affect your business.