Do you know if your product’s Free Trial is hitting industry benchmarks? If not, you could be leaving a lot of money on the table.
Category: Customer Engagement
Stop chasing revenue at any cost
Chase your company’s revenue at any cost, and your clients won’t stick around. Help your customers thrive, and your income will be automatically guaranteed.
How can you do that? Just take out the revenue as the main KPI from your dashboard for a while.
To test my theory, I asked 5 CEOs in the SaaS industry how they envisioned a dashboard that lacks the company revenue. I asked them to draw their ideal dashboard on a napkin. Curious what they look like?
North Star Metric
I was having a call with one of our customers and he wanted me right there and then to look into his data and tell him how to grow his SaaS business.
Here’s what I told him: 'Take more people to the North Star Metric and their chances to stick with your app will increase significantly.'
Master Engagement Scoring & Churn Prediction for greater profitability
6 min read
Some believe that churn prediction and engagement scoring work only for large companies. In our experience, all companies, whatever the size, can benefit from these figures.
Customer retention is closely linked to the engagement levels of your users, which, in turn, can be used to predict the churn risk.
Learn how to interpret engagement levels and increase retention.
Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth
10 min read
Did you know that up to 60% of your new users interact with your app only once? These are all the users who create an account but never finish the on-boarding process.
In what follows we will show you how not focusing on on-boarded users can lead to misleading conclusions that can affect your business.