Chase your company’s revenue at any cost, and your clients won’t stick around. Help your customers thrive, and your income will be automatically guaranteed. How can you do that? Just take out the revenue as the main KPI from your dashboard for a while. To test my theory, I asked 5 CEOs in the SaaS industry how they envisioned a dashboard that lacks the company revenue. I asked them to draw their ideal dashboard on a napkin. Curious what they look like?
Some believe that churn prediction and engagement scoring work only for large companies. In our experience, all companies, whatever the size, can benefit from these figures. Customer retention is closely linked to the engagement levels of your users, which, in turn, can be used to predict the churn risk. Learn how to interpret engagement levels and increase retention.
Did you know that up to 60% of your new users interact with your app only once? These are all the users who create an account but never finish the on-boarding process. In what follows we will show you how not focusing on on-boarded users can lead to misleading conclusions that can affect your business.