I was having a call with one of our customers and he wanted me right there and then to look into his data and tell him how to grow his SaaS business. Here’s what I told him: 'Take more people to the North Star Metric and their chances to stick with your app will increase significantly.'
Some believe that churn prediction and engagement scoring work only for large companies. In our experience, all companies, whatever the size, can benefit from these figures. Customer retention is closely linked to the engagement levels of your users, which, in turn, can be used to predict the churn risk. Learn how to interpret engagement levels and increase retention.
Did you know that up to 60% of your new users interact with your app only once? These are all the users who create an account but never finish the on-boarding process. In what follows we will show you how not focusing on on-boarded users can lead to misleading conclusions that can affect your business.