If you are in the position to increase your company’s revenue by 100% you might want to have a look at The Rule of 72. It’s a simple hack used to split this massive task into manageable steps.
Category: Customer Engagement
Master Engagement Scoring & Churn Prediction for greater profitability
6 min read
Some believe that churn prediction and engagement scoring work only for large companies. In our experience, all companies, whatever the size, can benefit from these figures.
Customer retention is closely linked to the engagement levels of your users, which, in turn, can be used to predict the churn risk.
Learn how to interpret engagement levels and increase retention.
Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth
10 min read
Did you know that up to 60% of your new users interact with your app only once? These are all the users who create an account but never finish the on-boarding process.
In what follows we will show you how not focusing on on-boarded users can lead to misleading conclusions that can affect your business.
Lessons from one year of rewarding data-driven decisions
11 min read
Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every question they had regarding their user behavior and product usage.
I lead a small team that consisted of a web analyst, a mathematician and a data processing programmer.
Hack Your Growth With The Rule of 72. Part 3: Increasing the Onboarding Rate by 12%
14 min read
The first impression your product leaves upon the user is critical. If anything goes wrong during the user onboarding process, people won’t be able to receive the value of your product.
The users might decide that your product is not worth dealing with and the return for what you’ve invested up until this point will be minimum.