The first impression your product leaves upon the user is critical. If anything goes wrong during the user onboarding process, people won’t be able to receive the value of your product.
The users might decide that your product is not worth dealing with and the return for what you’ve invested up until this point will be minimum.
Congratulations, you've increased your traffic. But can you make the visitors stick around, and turn them into users? You still have to guide the visitors through the whole signup process and convert them into customers.
Otherwise, you won't be able to show them how amazing your product really is, and your revenue won't increase either.
We recently had the opportunity to chat with Dennis van der Heijden, CEO of Convert, about research they did on their user base.
As a part of their research, they found that only 1 in 7 experiments conducted in-house has a winner while, for experiments run by a marketing agency, that figure increases to 1 in 3.