Every year marketers scrabble to predict the next big thing, safe in the knowledge that doing so will help them make the best decisions for their businesses.
Contrast this with those times when you find yourself glancing at the clock practically every five seconds, time dragging like a child waiting for her summer vacation to start. Tedious isn’t it?!?
As a web analyst, I am often stuck in the middle trying to help along and moderate both sides.
Funny enough, it’s not my data skills that have the biggest impact on the success of a project but my people skills.
It was 6am but I was wide awake, no need for an alarm or extra strong coffee, the adrenaline pumping through my veins was enough to jump start a 200lb Samson, so you can imagine what it was doing to a lightweight developer like me!
Today was the day. This was it.
Would it be a day of triumph or disaster? Was this the day that all our hard work paid off, or was it about to come crumbling down, drowning us in a sea of ones, zeros and the dreaded semi-colon?
I stepped into my office and turned on my computer. (Cue adventurous theme tune.) This was it ...
What would you say if I told you error logs are one of the most valuable things you could collect every day in your business?
The marketer will tell you that the money’s in the list and a blogger will tell you that content is king, but relationships trump everything and error logs are one of the secret sauces that can help take your relationships with your customers to the next level.
Have you ever wished for that elusive dream ticket? The big customer who can take your app or software and license it for use across multiple offices in international locations? Sure, you might talk about how your focus is on small and medium sized companies, but who wouldn’t love the cash injection that comes from custom pricing?
We won’t tell anyone but we know you have a secret … your application or website has errors - probably even more than you really want to admit. But fear not - your secret is safe with us.
Everyone hates errors and we’re not about to ask you to fall in love with them but you know what? However much you might not like them, you have to at least give them credit for being the most actionable metric out there. Why? Because the action is very clear: fix them!
Launching a web app and waiting for the first user, and then customer, is a period marked by strong emotions. For some it is a matter of hours, for others a matter of days, weeks or even months. For some, that moment will never come.
All of us want to get as many users for our apps, but the (hopefully) short period when only a handful are trying the product can be a blessing too. In almost real time, those few users offer us perspectives on problems and opportunities, enabling us to react quickly.