The first impression your product leaves upon the user is critical. If anything goes wrong during the user onboarding process, people won’t be able to receive the value of your product.
The users might decide that your product is not worth dealing with and the return for what you’ve invested up until this point will be minimum.
Congratulations, you've increased your traffic. But can you make the visitors stick around, and turn them into users? You still have to guide the visitors through the whole signup process and convert them into customers.
Otherwise, you won't be able to show them how amazing your product really is, and your revenue won't increase either.
We recently had the opportunity to chat with Dennis van der Heijden, CEO of Convert, about research they did on their user base.
As a part of their research, they found that only 1 in 7 experiments conducted in-house has a winner while, for experiments run by a marketing agency, that figure increases to 1 in 3.
Contrast this with those times when you find yourself glancing at the clock practically every five seconds, time dragging like a child waiting for her summer vacation to start. Tedious isn’t it?!?
As a web analyst, I am often stuck in the middle trying to help along and moderate both sides.
Funny enough, it’s not my data skills that have the biggest impact on the success of a project but my people skills.
It was 6am but I was wide awake, no need for an alarm or extra strong coffee, the adrenaline pumping through my veins was enough to jump start a 200lb Samson, so you can imagine what it was doing to a lightweight developer like me!
Today was the day. This was it.
Would it be a day of triumph or disaster? Was this the day that all our hard work paid off, or was it about to come crumbling down, drowning us in a sea of ones, zeros and the dreaded semi-colon?
I stepped into my office and turned on my computer. (Cue adventurous theme tune.) This was it ...