Statistically, 40-60 percent of customers will never return to an app that they sign up for, and if your trial-to-paid conversion rate is in the double digit range (without a credit card provided upfront), you’re doing better than most.
Signing up for an app in 2016 isn’t a sign of commitment any more. All too often, it’s actually the SaaS equivalent of the first date — uncomfortable, awkward and destined for failure.
If you were to re-launch the current version of the product today, how much would you ask your customers to pay?
Your product keeps evolving and you keep providing more and more value to your users, but are these improvements reflected by your price?
There are lots of articles out there that tell you what to do in order to increase your conversion rate, and they all make it look like it’s child's play. They’re really fun to read.
It all sounds amazing in theory. However, when it comes to implementing the same framework to run the experiment on your own business, you’ll find out pretty quick that it wasn’t as easy as you were led to believe.
The first impression your product leaves upon the user is critical. If anything goes wrong during the user onboarding process, people won’t be able to receive the value of your product.
The users might decide that your product is not worth dealing with and the return for what you’ve invested up until this point will be minimum.
We recently had the opportunity to chat with Dennis van der Heijden, CEO of Convert, about research they did on their user base.
As a part of their research, they found that only 1 in 7 experiments conducted in-house has a winner while, for experiments run by a marketing agency, that figure increases to 1 in 3.
Each SaaS business goes through a point where they have to prioritize the development of their next features and decide what they’re going to be focusing on in the short term.
In many cases it used to take months from when a problem is identified until a solution is implemented. Not anymore.
With a new product on the market, getting people to invest their time in the onboarding process can be even more of a challenge.
They haven’t built a connection to your product yet and they don’t have peers raving about how brilliant it is.
They’ve read some copy, promising them that their life is going to be better after using your product, but they haven’t yet experienced that for themselves.
Every year marketers scrabble to predict the next big thing, safe in the knowledge that doing so will help them make the best decisions for their businesses.
I often wonder what are main factors that influence the customer acquisition process will increase the chance of success for a business.
Here’s a question you’ll hear a lot: “How can I get more customers, faster?