I'm really excited to announce we have released an ebook on strategies & techniques that you can use to start preventing churn.
The guide covers topics such as:
- how to identify the main reason for churn,
- algorithms / tools for predicting churn and how to use them,
- automations that you can implement to increase engagement and prevent churn.
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Why is retention important for a SaaS company? Why should a product manager pay attention to this specific metric? You do need to get the users back into the app…
You can’t start charging a user until he has finished the onboarding process.
There’s usually a gap between the onboarding experience and the first payment, and that’s when user retention must be taken into account.
User retention is the scary metric every web analyst, product manager, and marketer is afraid of. I’ve struggled for years to find the magic bullet that will make retention optimization painless.
I still don’t have a quick and easy answer, I’ve come to realise that if you break it down into multiple stages, it becomes a lot easier to tackle.
Reporting retention according to the number of users who have finished onboarding, instead of those who signed up, can make you understand what's the actual issue of the product.