Have you ever wanted to try something new but couldn't spare the time or resources to make it happen?
Maybe you know that there are things it would be great for your company to try but you just can't persuade the decision makers that now is the time to invest in an activity that won't have an immediate impact on your bottom line.
Sure, these things are crucial for any business online but, by themselves, they’re little more than technical jargon and they certainly don’t mean much.
What if instead of getting lost in the abstract, we started thinking about this as a problem of who, what and when?
Who is doing what? And when are they doing it? Or put another way, it’s really all about time and context.
Launching a web app and waiting for the first user, and then customer, is a period marked by strong emotions. For some it is a matter of hours, for others a matter of days, weeks or even months. For some, that moment will never come.
All of us want to get as many users for our apps, but the (hopefully) short period when only a handful are trying the product can be a blessing too. In almost real time, those few users offer us perspectives on problems and opportunities, enabling us to react quickly.