The Growth Hacker’s Guide To Better Onboarding

Statistically, 40-60 percent of customers will never return to an app that they sign up for, and if your trial-to-paid conversion rate is in the double digit range (without a credit card provided upfront), you’re doing better than most.

Signing up for an app in 2016 isn’t a sign of commitment any more. All too often, it’s actually the SaaS equivalent of the first date — uncomfortable, awkward and destined for failure.

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user onboarding featured

Here are The Top 21 Resources to Learn About User Onboarding

The onboarding process is a journey your users have to go through from the moment they sign up, until they reach the "Aha!" or "Wow! moment". Unless you will be able to guide users to their desired outcome, there's a very slim chance any of them will return in the long-term.

Here are 21 resources that will help you gain a better understanding about user onboarding and everything that's involved into providing a great first-time experience for your customers:

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saas pricing strategy

Case Study: Improving 123ContactForm’s Pricing Table Boosted Conversions by 21%

There are lots of articles out there that tell you what to do in order to increase your conversion rate, and they all make it look like it’s child's play. They’re really fun to read.

It all sounds amazing in theory. However, when it comes to implementing the same framework to run the experiment on your own business, you’ll find out pretty quick that it wasn’t as easy as you were led to believe.

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SaaS customer retention optimization

Hack Your Growth With The Rule of 72. Part 4: Increasing Retention by 12%

Why is retention important for a SaaS company? Why should a product manager pay attention to this specific metric? You do need to get the users back into the app…

You can’t start charging a user until he has finished the onboarding process.

There’s usually a gap between the onboarding experience and the first payment, and that’s when user retention must be taken into account.

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Customer Retention Optimization

Customer Retention Optimization – A Growth Hacker’s Guide

User retention is the scary metric every web analyst, product manager, and marketer is afraid of. I’ve struggled for years to find the magic bullet that will make retention optimization painless.

I still don’t have a quick and easy answer, I’ve come to realise that if you break it down into multiple stages, it becomes a lot easier to tackle.

Reporting retention according to the number of users who have finished onboarding, instead of those who signed up, can make you understand what's the actual issue of the product.

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