Customer Retention Optimization

Customer Retention Optimization – A Growth Hacker’s Guide

User retention is the scary metric every web analyst, product manager, and marketer is afraid of. I’ve struggled for years to find the magic bullet that will make retention optimization painless.

I still don’t have a quick and easy answer, I’ve come to realise that if you break it down into multiple stages, it becomes a lot easier to tackle.

Reporting retention according to the number of users who have finished onboarding, instead of those who signed up, can make you understand what's the actual issue of the product.

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the end of user onboarding

User Onboarding: Where Does User Onboarding End?

User onboarding is a very delicate process. Recognising where it begins is easy because the very first step is for a new user to signup, but where exactly does it end?

When can you consider a user to be onboarded?

Let’s start by considering what we actually mean by user onboarding.

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experiment with saas pricing

How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies

Here at InnerTrends, we work hard to bring you concrete actionable experiments and, as our research unfolded, it became clear that SaaS pricing is a very sensitive topic.

Emails requesting data went unanswered. Companies asked to be included off the record. It became akin to searching for the Loch Ness Monster.

Not only is pricing a sensitive subject, experimenting with pricing is also controversial among marketers. Some will tell you it’s fair game while others say it’s anything but fair!

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B2B Customer Onboarding Process: Optimize Your User Onboarding Time

For most B2B apps or software services, onboarding new users usually involves friction even for the best optimized processes.

Things like connecting a social media service or adding a snippet of code on a website, can be a time consuming process, especially for larger companies.

It goes without saying that, until your app starts providing the benefit that it promised on the sales page, you can’t charge for that service.

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