Join the #DataDiary
Data driven insights from behind the curtains of high growing companies.
Can you imagine the work of an FBI detective being based solely on witness testimonies? That would be the equivalent of having data in your CRM only from the discussions with the clients.
Here are 5 data types you can easily get in your CRM which will help you improve the efficiency of your sales and success teams and decrease their efforts.
Inadequate tracking and storing of user behavior data will lead to inaccurate and disappointing results, however well-intended you are. The road to hell is paved with good intentions, isn’t it?
So how do you track and store your data?
Learn how to avoid the mistakes others have already done before you.
When a new user finishes onboarding and first starts to use an app, they will often see “blank state” pages. That is, pages with no activity, history or data, because it’s their first interaction with the product.
If a new user finds the blank state page intimidating it will just increase the friction and it won't give them any reason to stick around.
Statistically, 40-60 percent of customers will never return to an app that they sign up for, and if your trial-to-paid conversion rate is in the double digit range (without a credit card provided upfront), you’re doing better than most.
Signing up for an app in 2016 isn’t a sign of commitment any more. All too often, it’s actually the SaaS equivalent of the first date — uncomfortable, awkward and destined for failure.