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When a new user finishes onboarding and first starts to use an app, they will often see “blank state” pages. That is, pages with no activity, history or data, because it’s their first interaction with the product.
If a new user finds the blank state page intimidating it will just increase the friction and it won't give them any reason to stick around.
Statistically, 40-60 percent of customers will never return to an app that they sign up for, and if your trial-to-paid conversion rate is in the double digit range (without a credit card provided upfront), you’re doing better than most.
Signing up for an app in 2016 isn’t a sign of commitment any more. All too often, it’s actually the SaaS equivalent of the first date — uncomfortable, awkward and destined for failure.
The onboarding process is a journey your users have to go through from the moment they sign up, until they reach the "Aha!" or "Wow! moment". Unless you will be able to guide users to their desired outcome, there's a very slim chance any of them will return in the long-term.
Here are 21 resources that will help you gain a better understanding about user onboarding and everything that's involved into providing a great first-time experience for your customers:
There are lots of articles out there that tell you what to do in order to increase your conversion rate, and they all make it look like it’s child's play. They’re really fun to read.
It all sounds amazing in theory. However, when it comes to implementing the same framework to run the experiment on your own business, you’ll find out pretty quick that it wasn’t as easy as you were led to believe.