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Here at InnerTrends, we work hard to bring you concrete actionable experiments and, as our research unfolded, it became clear that SaaS pricing is a very sensitive topic.
Emails requesting data went unanswered. Companies asked to be included off the record. It became akin to searching for the Loch Ness Monster.
Not only is pricing a sensitive subject, experimenting with pricing is also controversial among marketers. Some will tell you it’s fair game while others say it’s anything but fair!
For most B2B apps or software services, onboarding new users usually involves friction even for the best optimized processes.
Things like connecting a social media service or adding a snippet of code on a website, can be a time consuming process, especially for larger companies.
It goes without saying that, until your app starts providing the benefit that it promised on the sales page, you can’t charge for that service.
With a new product on the market, getting people to invest their time in the onboarding process can be even more of a challenge.
They haven’t built a connection to your product yet and they don’t have peers raving about how brilliant it is.
They’ve read some copy, promising them that their life is going to be better after using your product, but they haven’t yet experienced that for themselves.
Contrast this with those times when you find yourself glancing at the clock practically every five seconds, time dragging like a child waiting for her summer vacation to start. Tedious isn’t it?!?
As a web analyst, I am often stuck in the middle trying to help along and moderate both sides.
Funny enough, it’s not my data skills that have the biggest impact on the success of a project but my people skills.