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Data driven insights from behind the curtains of high growing companies.
Have you ever wanted to try something new but couldn't spare the time or resources to make it happen?
Maybe you know that there are things it would be great for your company to try but you just can't persuade the decision makers that now is the time to invest in an activity that won't have an immediate impact on your bottom line.
It was 6am but I was wide awake, no need for an alarm or extra strong coffee, the adrenaline pumping through my veins was enough to jump start a 200lb Samson, so you can imagine what it was doing to a lightweight developer like me!
Today was the day. This was it.
Would it be a day of triumph or disaster? Was this the day that all our hard work paid off, or was it about to come crumbling down, drowning us in a sea of ones, zeros and the dreaded semi-colon?
I stepped into my office and turned on my computer. (Cue adventurous theme tune.) This was it ...
What would you say if I told you error logs are one of the most valuable things you could collect every day in your business?
The marketer will tell you that the money’s in the list and a blogger will tell you that content is king, but relationships trump everything and error logs are one of the secret sauces that can help take your relationships with your customers to the next level.
Have you ever wished for that elusive dream ticket? The big customer who can take your app or software and license it for use across multiple offices in international locations? Sure, you might talk about how your focus is on small and medium sized companies, but who wouldn’t love the cash injection that comes from custom pricing?
We won’t tell anyone but we know you have a secret … your application or website has errors - probably even more than you really want to admit. But fear not - your secret is safe with us.
Everyone hates errors and we’re not about to ask you to fall in love with them but you know what? However much you might not like them, you have to at least give them credit for being the most actionable metric out there. Why? Because the action is very clear: fix them!
Sure, these things are crucial for any business online but, by themselves, they’re little more than technical jargon and they certainly don’t mean much.
What if instead of getting lost in the abstract, we started thinking about this as a problem of who, what and when?
Who is doing what? And when are they doing it? Or put another way, it’s really all about time and context.
Launching a web app and waiting for the first user, and then customer, is a period marked by strong emotions. For some it is a matter of hours, for others a matter of days, weeks or even months. For some, that moment will never come.
All of us want to get as many users for our apps, but the (hopefully) short period when only a handful are trying the product can be a blessing too. In almost real time, those few users offer us perspectives on problems and opportunities, enabling us to react quickly.