Every year marketers scrabble to predict the next big thing, safe in the knowledge that doing so will help them make the best decisions for their businesses.
When measuring the success of a web or mobile application, it doesn’t matter how many people visit your site, install your app, or create an account.
What really matters is how many people use your app. Using your app is what defines a user as being active or not.
I often wonder what are main factors that influence the customer acquisition process will increase the chance of success for a business.
Here’s a question you’ll hear a lot: “How can I get more customers, faster?
How people sign up for your product or service is one of the most important aspects of your business. In many cases it will be a customer’s first interaction with your brand.
The way you design your signup process can literally make or break your business.
“On a scale of 1 to 10, how likely are you to recommend us to a friend or colleague?”
Or the opposite scenario where you check a report every three months (or longer!) when it needs to be checked daily?
If you’d love the chance to have your question answered personally, stick around and I’ll tell you how you can do that at the end.
Contrast this with those times when you find yourself glancing at the clock practically every five seconds, time dragging like a child waiting for her summer vacation to start. Tedious isn’t it?!?