Launching a new app

Launching a New App? What Metrics Should You Track to Be in Control?

Launching a web app and waiting for the first user, and then customer, is a period marked by strong emotions. For some it is a matter of hours, for others a matter of days, weeks or even months. For some, that moment will never come.

All of us want to get as many users for our apps, but the (hopefully) short period when only a handful are trying the product can be a blessing too. In almost real time, those few users offer us perspectives on problems and opportunities, enabling us to react quickly.

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