Do you know if your product’s Free Trial is hitting industry benchmarks? If not, you could be leaving a lot of money on the table.
Tag: analytics
Stop chasing revenue at any cost
Chase your company’s revenue at any cost, and your clients won’t stick around. Help your customers thrive, and your income will be automatically guaranteed.
How can you do that? Just take out the revenue as the main KPI from your dashboard for a while.
To test my theory, I asked 5 CEOs in the SaaS industry how they envisioned a dashboard that lacks the company revenue. I asked them to draw their ideal dashboard on a napkin. Curious what they look like?
North Star Metric
I was having a call with one of our customers and he wanted me right there and then to look into his data and tell him how to grow his SaaS business.
Here’s what I told him: 'Take more people to the North Star Metric and their chances to stick with your app will increase significantly.'
Is your churn problem actually an onboarding problem?
9 min read
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what caused it in the first place. Onboarding is not the only factor influencing retention, but it is definitely a key one.
How @Mention hacked NPS to reduce churn & increase customer happiness (+ the tools you’ll need to do the same)
6 min read
With only one question to answer, Net Promoter Score (NPS) is one of the simplest ways to measure customer satisfaction and loyalty. Maybe you’ve come across this question yourself:
“On a scale of 1 to 10, how likely are you to recommend us to a friend or colleague?”
“On a scale of 1 to 10, how likely are you to recommend us to a friend or colleague?”
