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North Star Metric

I was having a call with one of our customers and he wanted me right there and then to look into his data and tell him how to grow his SaaS business. Here’s what I told him: 'Take more people to the North Star Metric and their chances to stick with your app will increase significantly.'

Increase your revenue by 100% with a simple hack – The Rule of 72

If you are in the position to increase your company’s revenue by 100% you might want to have a look at The Rule of 72. It’s a simple hack used to split this massive task into manageable steps.

Why I love Zest so much

As a marketer I'm always on the run, but I still want to be up to date with what's going on in my field of expertise. With Zest I get the latest top marketing articles in my feed every day!

Which are the trends in analytics for 2019?

Growth frameworks and growth champions - these are the 2 main trends for 2019 which have recently come on the market and will further develop this year. To this - add the 'no bull shit' strategy and you'll be on the right track.

How to define a highly engaged SaaS user

8 min read

A highly engaged user is someone who regularly receives value from your app. But exactly how engaged do you have to be to be considered a highly engaged user?

Is your churn problem actually an onboarding problem?

9 min read

Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what caused it in the first place. Onboarding is not the only factor influencing retention, but it is definitely a key one.

4 tried ideas on marketing automation enrichment

13 min read

I used to be a marketer and I am guilty of every classic trick in the book. When I stopped fooling myself and started using these 4 strategies for enriching marketing automations I noticed the change.

Here’s how we helped a customer optimize their live chat strategy

8 min read

How can you improve the live chat strategy of a company if the numbers show that the users who interacted with the live chat staff had a conversion rate twice as big as the ones who didn’t?

8 yummy pie charts about web analytics (and what can you do about them!)

7 min read

Are companies just scratching the surface when it comes to web analytics or are they diving deep into data and getting the most from it?

How @Mention hacked NPS to reduce churn & increase customer happiness (+ the tools you’ll need to do the same)

6 min read

With only one question to answer, Net Promoter Score (NPS) is one of the simplest ways to measure customer satisfaction and loyalty. Maybe you’ve come across this question yourself:

“On a scale of 1 to 10, how likely are you to recommend us to a friend or colleague?”

SaaS growth experiment: fast signup vs. considered signup

Why and how to replicate AB Testing experiments?

9 min read

When AB Testing: focus on the conclusion, not just on the winner

Replicating an experiment is one of the best ways to validate conclusions about your targeted audience.

Replicating experiments is not the same as simply repeating AB tests.

When Was The Last Time You Did An Experiment?

8 min read

Experiments? This is business! Who does experiments in business?!

Five coding hacks every online marketer needs to play with this week

10 min read

Did you hear the one about the online marketer who could code? Nope, nor us. It wasn’t until a recent article on the Kissmetrics blog about growth hackers that we even knew such a breed of technical marketers existed.

Mastering time and context. The big secret of great web analysts

8 min read

When was the last time you woke up at 3am, thinking about your web analytics? Maybe you have dreams about tracking codes, javascript, pageviews, visits and visitors? Yeah, I thought not.

Sure, these things are crucial for any business online but, by themselves, they’re little more than technical jargon and they certainly don’t mean much.

What if instead of getting lost in the abstract, we started thinking about this as a problem of who, what and when?

Who is doing what? And when are they doing it? Or put another way, it’s really all about time and context.