A highly engaged user is someone who regularly receives value from your app. But exactly how engaged do you have to be to be considered a highly engaged user?
How to define a highly engaged SaaS user
8 min read
Tag: analytics
Is your churn problem actually an onboarding problem?
9 min read
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what caused it in the first place. Onboarding is not the only factor influencing retention, but it is definitely a key one.
How @Mention hacked NPS to reduce churn & increase customer happiness (+ the tools you’ll need to do the same)
6 min read
With only one question to answer, Net Promoter Score (NPS) is one of the simplest ways to measure customer satisfaction and loyalty. Maybe you’ve come across this question yourself:
“On a scale of 1 to 10, how likely are you to recommend us to a friend or colleague?”
“On a scale of 1 to 10, how likely are you to recommend us to a friend or colleague?”
Mastering time and context. The big secret of great web analysts
8 min read
When was the last time you woke up at 3am, thinking about your web analytics? Maybe you have dreams about tracking codes, javascript, pageviews, visits and visitors? Yeah, I thought not.
Sure, these things are crucial for any business online but, by themselves, they’re little more than technical jargon and they certainly don’t mean much.
What if instead of getting lost in the abstract, we started thinking about this as a problem of who, what and when?
Who is doing what? And when are they doing it? Or put another way, it’s really all about time and context.