Did you hear the one about the online marketer who could code? Nope, nor us. It wasn’t until a recent article on the Kissmetrics blog about growth hackers that we even knew such a breed of technical marketers existed.
Sure, these things are crucial for any business online but, by themselves, they’re little more than technical jargon and they certainly don’t mean much.
What if instead of getting lost in the abstract, we started thinking about this as a problem of who, what and when?
Who is doing what? And when are they doing it? Or put another way, it’s really all about time and context.