The urgency of getting people to first value a.s.a.p is just a myth. Our data shows that, in the long run, those who finish the onboarding process at their own pace have much higher conversion and retention rates than those who rush through the process.
Tag: b2b
Stop chasing revenue at any cost
Chase your company’s revenue at any cost, and your clients won’t stick around. Help your customers thrive, and your income will be automatically guaranteed.
How can you do that? Just take out the revenue as the main KPI from your dashboard for a while.
To test my theory, I asked 5 CEOs in the SaaS industry how they envisioned a dashboard that lacks the company revenue. I asked them to draw their ideal dashboard on a napkin. Curious what they look like?
B2B Customer Onboarding Process: Optimize Your User Onboarding Time
8 min read
For most B2B apps or software services, onboarding new users usually involves friction even for the best optimized processes.
Things like connecting a social media service or adding a snippet of code on a website, can be a time consuming process, especially for larger companies.
It goes without saying that, until your app starts providing the benefit that it promised on the sales page, you can’t charge for that service.