Debating topics like:

Acquisition Customer Engagement Customer Onboarding Onboarding Retention

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Onboarding: is it a good idea to get to first value a.s.a.p.?

The urgency of getting people to first value a.s.a.p is just a myth. Our data shows that, in the long run, those who finish the onboarding process at their own pace have much higher conversion and retention rates than those who rush through the process.

Stop chasing revenue at any cost

Chase your company’s revenue at any cost, and your clients won’t stick around. Help your customers thrive, and your income will be automatically guaranteed. How can you do that? Just take out the revenue as the main KPI from your dashboard for a while. To test my theory, I asked 5 CEOs in the SaaS industry how they envisioned a dashboard that lacks the company revenue. I asked them to draw their ideal dashboard on a napkin. Curious what they look like?

Increase your revenue by 100% with a simple hack – The Rule of 72

If you are in the position to increase your company’s revenue by 100% you might want to have a look at The Rule of 72. It’s a simple hack used to split this massive task into manageable steps.

Why I love Zest so much

As a marketer I'm always on the run, but I still want to be up to date with what's going on in my field of expertise. With Zest I get the latest top marketing articles in my feed every day!

How to define a highly engaged SaaS user

8 min read

A highly engaged user is someone who regularly receives value from your app. But exactly how engaged do you have to be to be considered a highly engaged user?

An analysis of the role of the pricing page in your conversion funnel

7 min read

How to make your pricing page generate more sign-ups? Justify your prices and encourage people to document themselves before checking the pricing page.

How to analyse customer paths?

7 min read

Find what is the exact path customers use to convert, and you can replicate it again and again, making sure more clients are taking the same path.

4 essential questions for optimizing retention

8 min read

Always strive for zero churn! Answer these 4 questions related to your users and you will get enough hints on how to optimize your retention strategy.

B2B Customer Onboarding Process: Optimize Your User Onboarding Time

8 min read

For most B2B apps or software services, onboarding new users usually involves friction even for the best optimized processes.

Things like connecting a social media service or adding a snippet of code on a website, can be a time consuming process, especially for larger companies.

It goes without saying that, until your app starts providing the benefit that it promised on the sales page, you can’t charge for that service.