How to define a highly engaged SaaS user

8 min read

A highly engaged user is someone who regularly receives value from your app. But exactly how engaged do you have to be to be considered a highly engaged user?

An analysis of the role of the pricing page in your conversion funnel

7 min read

How to make your pricing page generate more sign-ups? Justify your prices and encourage people to document themselves before checking the pricing page.

How to analyse customer paths?

7 min read

Find what is the exact path customers use to convert, and you can replicate it again and again, making sure more clients are taking the same path.

4 essential questions for optimizing retention

8 min read

Always strive for zero churn! Answer these 4 questions related to your users and you will get enough hints on how to optimize your retention strategy.

B2B Customer Onboarding Process: Optimize Your User Onboarding Time

8 min read

For most B2B apps or software services, onboarding new users usually involves friction even for the best optimized processes.

Things like connecting a social media service or adding a snippet of code on a website, can be a time consuming process, especially for larger companies.

It goes without saying that, until your app starts providing the benefit that it promised on the sales page, you can’t charge for that service.