Congratulations, you've increased your traffic. But can you make the visitors stick around, and turn them into users? You still have to guide the visitors through the whole signup process and convert them into customers.
Otherwise, you won't be able to show them how amazing your product really is, and your revenue won't increase either.
Here at InnerTrends, we work hard to bring you concrete actionable experiments and, as our research unfolded, it became clear that SaaS pricing is a very sensitive topic.
Emails requesting data went unanswered. Companies asked to be included off the record. It became akin to searching for the Loch Ness Monster.
Not only is pricing a sensitive subject, experimenting with pricing is also controversial among marketers. Some will tell you it’s fair game while others say it’s anything but fair!