Chase your company’s revenue at any cost, and your clients won’t stick around. Help your customers thrive, and your income will be automatically guaranteed. How can you do that? Just take out the revenue as the main KPI from your dashboard for a while. To test my theory, I asked 5 CEOs in the SaaS industry how they envisioned a dashboard that lacks the company revenue. I asked them to draw their ideal dashboard on a napkin. Curious what they look like?