For any SaaS company to grow, two things need to happen: The number of new users needs to increase and the churn rate of existing users needs to decrease.
These two metrics are usually the focus of two specific departments or teams: marketing and the product manager
So where does the onboarding process fit in?
Here at InnerTrends, we work hard to bring you concrete actionable experiments and, as our research unfolded, it became clear that SaaS pricing is a very sensitive topic.
Emails requesting data went unanswered. Companies asked to be included off the record. It became akin to searching for the Loch Ness Monster.
Not only is pricing a sensitive subject, experimenting with pricing is also controversial among marketers. Some will tell you it’s fair game while others say it’s anything but fair!