When a new user finishes onboarding and first starts to use an app, they will often see “blank state” pages. That is, pages with no activity, history or data, because it’s their first interaction with the product.
If a new user finds the blank state page intimidating it will just increase the friction and it won't give them any reason to stick around.
With a new product on the market, getting people to invest their time in the onboarding process can be even more of a challenge.
They haven’t built a connection to your product yet and they don’t have peers raving about how brilliant it is.
They’ve read some copy, promising them that their life is going to be better after using your product, but they haven’t yet experienced that for themselves.